What is Giving Tuesday?
#GivingTuesday is a global day of giving that harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and to celebrate generosity worldwide.
Through education and continued community involvement, Empty Bowls Monongalia will provide resources and broker assistance to Monongalia County agencies supporting individuals and families threatened by food insecurity.
Empty Bowls is striving to raise $15,000 in this Giving Tuesday campaign to further its education and community involvement to provide resources and assistance to agencies supporting individuals and families threatened by food insecurity.
#GivingTuesday is held annually in the US on the Tuesday after Thanksgiving and the widely recognized shopping events Black Friday, Small Business Saturday, and Cyber Monday to kick off the holiday giving season and inspire people to collaborate in improving their local communities and give back in impactful ways to the charities and causes they support.
Network For Good will match all donations
Key Takeaways from Quarter 4 of 2021
Buoyed by large donors, as well as donors who were acquired by an organization in 2020, and continued their support in 2021, overall charitable giving increased by 2.7 in 2021!
While giving in 2021 has not seen the explosive growth of 2020, overall dollars donated rose 3.5% in 2021. That’s significant, since giving levels were anomalously high in 2020, but also needs to be understood within the environment of rising inflation.
Comparisons to 2019 are provided to help contextualize trends, given the anomalous nature of 2020 for the charitable sector. Results show donor levels are nearly flat but dollars have increased 11% when comparing against 2019.
Although the number of donors is down, donor retention among new donors (those who gave to an organization for the first time in 2020) is very strong, up 26%.This is in contrast to the overall number of donors, which could not keep pace with 2020, and is down 5.7%.
Overall, donor numbers are down largely due to weak acquisition of new donors in 2021 and diminished recapture of lapsed donors, especially in the small-donor segment.